Eye Wash. I see so many women cleansing their eyelids and eye area with their facial cleanser. Often times, the cleanser is not formulated for the delicate eye area. It may even lead to eye irritation. Also, chances are if you're applying cleanser there you will remove the cleanser with a damp wash cloth and that leads to more pulling and stretching of the already thin skin in the eye area.
Use eye makeup remover on a cotton ball or pre-moistened cloth instead.